Is your page effective?

(Image via LogoPond.com)

The Invisible Children is a non-profit organization which through hundreds of volunteers and students, aid is brought to Northern Uganda in hopes of ending the longest running war in Africa. Invisible Children fights to end a genocide of people, while also trying to create a better world.

It seems that Invisible Children does use their Facebook page effectively. In the information section, the page has the founded, about, company overview, mission and websites sections filled out and it seems that they did it effectively. There are a lot of pictures on the organization's Facebook page, many of them are the logo but there are also pictures of people around the world who are doing something to support the organization. The wall posts consist of people commenting about how the Invisible Children organization came to their school's to talk about the organization.

To make this page better, I think that the organization should add events to the page. Maybe try showing where they are going to travel to to talk about what they are all about and what they are doing for the world.  I think that people spend time on this page because they want to learn more about the organization as well as looking through photos and watching videos to see what people around the world have done with this organization.  There are about 340,00 likes on this organization's Facebook page, the wall is updated every couple hours or so.